Warmth in the writing is magnetic

It occurred to me, as I was plowing through the old Film Review annuals and comparing its reviews to reviews in another film annual of the time, that one had warm delivery and the other didn’t.

One annual won out because warmth in the writing is magnetic, more so that edgy or cutting edge criticism.

It seemed to me that why one film annual survived for longer than the other one is that one was readable and sounded warm in the delivery and the other sounded eloquently critical and unreadable to the average ear.

Undervalued perhaps, is warm delivery, but where one sees it, it draws one in.